Our Story

GRL Direct is an online sales and aftersales hub for four brands: FilterFlow, Carron Phoenix, FreshWater and Multipure. At the core of each of those brands are award-winning kitchen tap appliances that deliver filtered drinking water and/or boiling or instant hot water. And at the heart of GRL Direct is a commitment to the design and manufacture of filter cartridges and outstanding customer care.

GRL stands for Greg Rowe Limited, a second-generation, family business that has lived and breathed tap innovation for over 50 years. To understand our journey in more detail, please visit our corporate site, www.gregrowe.com.